“Share a Coke” – is personalized marketing going too far?

Boyana Staneva //

Coca Cola’s “Share a coke” campaign has been going for the last couple of years and this summer it is back stronger than ever. For those of you who don’t know what I’m talking about the share a coke campaign is people’s names on the bottles. That’ all it is… but they have turned it into so much more.

Marketing and advertising has gone a long way since the once popular format of the 30 second TV add. Now people are bombarded with a lot more images, a lot more adverts every day   that along with the massive popularity of online marketing, viral marketing etc. means that audience participation is something crucial for marketers if they want to attain the consumers’ attention. And in terms of audience participation I think Coca Cola are doing quite well.

Since the start of the campaign they have been adding more and more…

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Measles Is Serious (A History Lesson from My Grandmother)

The Science of Mom

Measles is back. The outbreak of this highly contagious viral illness that started at Disneyland in December has spread across the country and shows no signs of slowing. As of February 6, the CDC reported 121 cases in 17 states in this year alone, most linked to Disneyland. In 2014, we had 644 cases of measles in the U.S. This is a striking increase compared to the last 15 years, when we usually saw less than 100 cases in an entire year.

measles 2015 CDCI’m sorry that so many people have been sickened in this outbreak and hope that it is reined in soon. This is no easy task given our mobile society and the fact that we like to congregate in places like Disneyland, schools, doctors’ offices, hospitals, airplanes, and shopping malls. Add to that the pockets of unvaccinated people where measles can easily spread, and we have a recipe…

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Welcome to Baga

FOR POETRY LOVERS THIS IS ONE BLOG YOU WILL FALL FOR

Size Forty One

Welcome to Baga
where nightmares live
and dreams go to die
I had heard the men talk in low tones about what they did to Chibok
and how the nation stood still for a day and moved on

Mama never thought they would come
we have soldiers here, she would brag
oh but you see, they did
last night while men slept, they crept in on us 
plundered our lands and set our homes on fire

It burned so beautifully that it reminded me of the fireworks last Christmas 
mama and papa were taken away in that van
perhaps they will be back tomorrow 

my shoes were left behind
the ones mama bought me for school
but my life is worth more
and so I ran through the forest until I came to a temporary place of solace
where a million other children dwelt

Every night since Baga
I wake…

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New Themes: Cubic and Wilson

I LIKE THE WILSON THEME .ITS COMPATIBLE
WITH PERSONAL SITES

The WordPress.com Blog

It’s Theme Thursday and today I’m happy to present two new free themes: Cubic and Wilson.

Cubic

Cubic: Homepage

Designed by WordPress.com’s own Thomas Guillot, Cubic is a clean, simple, and responsive theme.

Cubic: Responsive Design

With its single-column, grid-based design crafted around large featured images, Cubic is the perfect fit for photobloggers.

Read more about Cubic in the Theme Showcase, or activate it on your blog by going to Appearance → Themes.

Wilson

Wilson Blog page

Designed by Anders Norén, Wilson is minimal yet bold. It’s a clean and simple theme for personal sites and blogs — make it your own with a site logo. Use post formats to highlight your content, add a custom menu, or take advantage of three widget areas.

Read more about Wilson in the Theme Showcase, or activate it on your blog by going to Appearance → Themes.

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Around the World in Nine Photos

I LOVE THIS.THINGS MADE SIMPLER

The WordPress.com Blog

It’s in the grip of North American winter that I often dream of escape to warmer climates. Thanks to the WordPress.com Reader and the street photography tag, I can satisfy my travel yen whenever it strikes. Here are just some of the amazing photos and photographers I stumbled upon during a recent armchair trip.

My first stop was Alexis Pazoumian’s fantastic SERIES: India at The Sundial Review. I loved the bold colors in this portrait and the man’s thoughtful expression.

Photo by Alexis Pazoumian Photo by Alexis Pazoumian

Speaking of expressions, the lead dog in Holly’s photo from Maslin Nude Beach, in Adelaide, Australia, almost looks as though it’s smiling. See more of Holly’s work at REDTERRAIN.

Photo by Holly Photo by Holly

In a slightly different form of care-free, we have the muddy hands of Elina Eriksson‘s son in Zambia. I love how his small hands frame his face. The gentle…

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